Leverage the Cadmium Red advantage.
Book one of our practical and lively workshops for your team. Don’t see what you’re looking for? Ask us about customized training.
Whether you’re selling iPhone apps, persuading politicians or asking donors to dig into their pockets, the right words entice your audience to act. Discover how to capture your readers’ attention, speak their language and create clear, meaningful, compelling copy. We’ll cover:
- analyzing your audience
- pinning down what sets you apart
- developing messages that hit home
- thinking visually
- appealing to both sides of the brain
Strategic copywriting 101
How do you craft a message that resonates?
Turn dull, bloated, eye-glazing text into punchy prose. Editing for Impact gives you a set of tools to tackle everything from big-picture issues to line-by-line finessing that ensures each word pulls its weight. We’ll cover:
- writing attention-getting headings and subheadings
- hooking your readers with a strong opening
- cutting dead wood
- punching up your copy with high-energy verbs
- bringing stories to life with telling details
Editing for impact
Send your copy to boot camp.
Stories have the power to draw in readers, engage their emotions and make your message memorable. Learn the essentials of effective storytelling and how to put it to work for your organization. We’ll cover:
- the science of storytelling
- types of narratives to tell
- the winning formula: character, conflict + change
- crafting stories that stick
- secrets for faster, painless writing
Effective storytelling
Master the art of strategic narrative.