Whether you’re selling iPhone apps, persuading politicians or asking donors to dig into their pockets, the right words entice your audience to act. Discover how to capture your readers’ attention, speak their language and create clear, meaningful, compelling copy. We’ll cover:

  • analyzing your audience
  • pinning down what sets you apart
  • developing messages that hit home
  • thinking visually
  • appealing to both sides of the brain

Strategic copywriting 101

How do you craft a message that resonates?

Turn dull, bloated, eye-glazing text into punchy prose. Editing for Impact gives you a set of tools to tackle everything from big-picture issues to line-by-line finessing that ensures each word pulls its weight. We’ll cover:

  • writing attention-getting headings and subheadings
  • hooking your readers with a strong opening
  • cutting dead wood
  • punching up your copy with high-energy verbs
  • bringing stories to life with telling details

Editing for impact

Send your copy to boot camp.

Stories have the power to draw in readers, engage their emotions and make your message memorable. Learn the essentials of effective storytelling and how to put it to work for your organization. We’ll cover:

  • the science of storytelling
  • types of narratives to tell
  • the winning formula: character, conflict + change
  • crafting stories that stick
  • secrets for faster, painless writing

Effective storytelling

Master the art of strategic narrative.

Book your session today

To start the conversation, call us at 519.767.3421 or click the email link below.